![]() ![]() The right technology can be the spark that turns a small, stagnant agency into a fast-growing agency with a competitive advantage. Agents themselves contend with long, intricate buying cycles and a mountain of clerical responsibilities, struggling to balance relationship management with productivity and compliance. In the modern market, clients have innumerable options and greater control over the decision process, which leads to fierce competition between firms. The real estate industry is one of great breadth and complexity, with agencies that specialize in different property types (multi-family, single-family, commercial, vacation/short-term) as well as different occupational areas, such as leasing, sales, property management, and investing. TechnologyAdvice Buyer's Guide to Real Estate Software Updated: MaIntroduction
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